Nairobi Office
Nairobi Office

Hire smarter with business intelligence.

Till few years back experience, gut feelings, and superstition have traditionally shaped the decision making process in sports. We will help the coach know who the top performers are and who needs rest. It also provides real-time stats on each player, such as speed, heart rate and acceleration. This could also be used to boost performance on the field, decrease injuries and recovery times, or simply make the game a more entertaining spectacle for the fans.

Measure, control and understand user experiences across all your platforms. We help you define custom player segments and understand their behavior like never before. See whether players who login are more likely to spend, if behavior is consistent over different segments, or if your latest promotions, offers or marketing efforts have higher conversion rates.

Track player ROI – Using our attribution models provider to connect campaign tracking with player behavior and learn which sources are driving the most engaged users.

Find your top performing audiences – Does player spending rise after the first 2 weeks? Cohorts, combined with segments and filters, are a powerful way to view player behavior over time, and understand where players are most likely to spend the most, turn into power users, or even churn from your game.

Identify and segment your players – Customer segments allows you to create subsets of users based per user attributes. This characteristic allows you to compare performance from one subset with another. I.e. you wish to segment based on user spend, geography, sessions or time played.

Frequently Asked Questions

Still open questions?

Data Analytics is about understanding your data and using that knowledge to drive actions. It reveals the trends and outliers within the data which might be otherwise difficult to note. It is a scientific way to convert raw data into information that helps guide difficult decisions.

Businesses are using analytics to make more informed decisions and to plan ahead. It helps businesses to uncover opportunities which are visible only through an analytical lens. Analytics helps companies to decipher trends, patterns and relationships within data to explain, predict and react to a market phenomenon.

Analytics is not for one time or special event, yet it is a continuous process. The businesses should not take their attention off analytics and plan to adopt it as a regular business function. The business has to make collecting, cleaning and analyzing data a routine and a support role to functions that do not have the capability to do so.

The resources and time required for an analytics project is dependent on a number of factors. The major factors being the scope and scale of the project, readiness and availability of required data, understanding of the analysis tools, skills and knowledge of the analytical team and most importantly, acceptance and approval from the management team to carry on the analytics project.

Data is the most important resource for any analytics project hence the business should make sure that it captures its business and customer data in a structured manner. This will ensure that company has all the relevant data in the most usable form and can help the project move along quickly.


You benefit from our experience in delivering effective solutions to the complex global supply chains of some of the world’s biggest corporations.


You benefit from every innovation, whether it involves a simple extension to our Air and Ocean Freight products, whether it means a development in warehousing.

24/7 Support

All of which explains why you’ll find the team of outstanding support at TransCargo ready to apply their passion for solutions in support of your business.