Nairobi Office
Nairobi Office

Improve promotions, marketing, and your customer’s experience – profitably


What makes customers buy? What promotions work best for retailers? Your data holds the answers. Don’t let analysis paralysis stop you from discovering data-driven retail insights. If you are like most retailers, you have plenty of data within your organization. Do you have the right tools, skills and expertise to harness the value out of your data? By harnessing sales data, retailers can identify their ideal customers according to diverse categories such as age, preferences, buying patterns, location, and more. Essentially, retail analytics is used to help make better choices, run businesses more efficiently, and deliver improved customer service.

Benefits include the ability to:

  • Attract more customers
  • Increase customer loyalty
  • Increase market share
  • Optimize profit margins
  • Improve operational efficiency
  • Reduce inventory levels
  • Ensure and document regulatory compliance

Marketing and Sales

Boost your efficiency in supply chain, inventory, sales and marketing. Crunch the numbers to discover redundancies and identify winning strategies on the product, store or brand level. Reduce Costs and maximize profitability, get the information that matters on time, and act on it to stay one step ahead of the competition.

Identify Customer Trends

How do we identify trends in customer preferences? – Discover products and categories that resonate with your customers so that you can target your market and maximize your margins. Analyzing a wide variety of disparate data sources can teach you exciting new things about how your customers react to incentives, promotions and external conditions (such as weather).

Optimize Sales Performance

How can we optimize our sales performance? – Identify your high value clients, top performing sales people and best performing products or categories. Identify which sales channels perform better and get insights on how to maximize on them.

Frequently Asked Questions

Still open questions?

Data Analytics is about understanding your data and using that knowledge to drive actions. It reveals the trends and outliers within the data which might be otherwise difficult to note. It is a scientific way to convert raw data into information that helps guide difficult decisions.

Businesses are using analytics to make more informed decisions and to plan ahead. It helps businesses to uncover opportunities which are visible only through an analytical lens. Analytics helps companies to decipher trends, patterns and relationships within data to explain, predict and react to a market phenomenon.

Analytics is not for one time or special event, yet it is a continuous process. The businesses should not take their attention off analytics and plan to adopt it as a regular business function. The business has to make collecting, cleaning and analyzing data a routine and a support role to functions that do not have the capability to do so.

The resources and time required for an analytics project is dependent on a number of factors. The major factors being the scope and scale of the project, readiness and availability of required data, understanding of the analysis tools, skills and knowledge of the analytical team and most importantly, acceptance and approval from the management team to carry on the analytics project.

Data is the most important resource for any analytics project hence the business should make sure that it captures its business and customer data in a structured manner. This will ensure that company has all the relevant data in the most usable form and can help the project move along quickly.


You benefit from our experience in delivering effective solutions to the complex global supply chains of some of the world’s biggest corporations.


You benefit from every innovation, whether it involves a simple extension to our Air and Ocean Freight products, whether it means a development in warehousing.

24/7 Support

All of which explains why you’ll find the team of outstanding support at TransCargo ready to apply their passion for solutions in support of your business.