Nairobi Office
Nairobi Office
CUSTOMER INTELLIGENCE

Superior Customer Experiences. Unprecedented Clarity. Smart Marketing.

Engage your customers smarter and with more confidence. Eliminate every fear of gambling with your customers. Have total control of your customers. Use data and analytics on prospects and customers to create relevant and unique customer experiences. Map out an ideal journey that’s not only satisfying to your customers, but also to your organization.

Analytical Marketing

Smart marketing strategies powered by powerful analytics and machine learning. Gain insights from your data to understand your customer preferences and drive marketing ROI. Identify, track, retain and satisfy your customers so that you can:

Boost Customer Loyalty: Understanding who your prospects and customers are, and their preferences means you can better meet their needs, leading to high levels of satisfaction. Satisfied customers are loyal customers – Means a healthy bottom line.

Streamline Marketing Efforts: By working from a point of knowledge and understanding, you can increase your marketing efficiency, thereby minimizing your costs and maximize resources to drive up growth and profitability.

Stay Competitive: Developing new and unique value for your customers helps you differentiate your customer experiences. This is what creates that unique differentiator from your competitor.

Customer Journey Optimization

Map out the ideal journey to engage and delight your customers

Understand where your customers are in the customer journey to optimize each interaction and boost its success. Reach out at the right time and at the correct frequency. Not too much, not too little. Not too early, not too late. Drive longevity, loyalty and growth so that you can:

Know your customers better than ever: Identify their buying habits, trends, patterns, lifestyles and preferences. Understand their behaviors and how it influences purchase decisions and loyalty.

Anticipate your customers’ next move: Predict future buying behaviors and take advantage of these opportunities to enhance customer experiences.

Optimize your channels and maximize on ROI: Increase marketing ROI, by determining the best offers for individual customers and an effective way of resource allocations for marketing. Reduce wastage.

Frequently Asked Questions

Still open questions?

Data Analytics is about understanding your data and using that knowledge to drive actions. It reveals the trends and outliers within the data which might be otherwise difficult to note. It is a scientific way to convert raw data into information that helps guide difficult decisions.

Businesses are using analytics to make more informed decisions and to plan ahead. It helps businesses to uncover opportunities which are visible only through an analytical lens. Analytics helps companies to decipher trends, patterns and relationships within data to explain, predict and react to a market phenomenon.

Analytics is not for one time or special event, yet it is a continuous process. The businesses should not take their attention off analytics and plan to adopt it as a regular business function. The business has to make collecting, cleaning and analyzing data a routine and a support role to functions that do not have the capability to do so.

The resources and time required for an analytics project is dependent on a number of factors. The major factors being the scope and scale of the project, readiness and availability of required data, understanding of the analysis tools, skills and knowledge of the analytical team and most importantly, acceptance and approval from the management team to carry on the analytics project.

Data is the most important resource for any analytics project hence the business should make sure that it captures its business and customer data in a structured manner. This will ensure that company has all the relevant data in the most usable form and can help the project move along quickly.

SAFE & SECURE

You benefit from our experience in delivering effective solutions to the complex global supply chains of some of the world’s biggest corporations.

FAST DELIVERY

You benefit from every innovation, whether it involves a simple extension to our Air and Ocean Freight products, whether it means a development in warehousing.

24/7 Support

All of which explains why you’ll find the team of outstanding support at TransCargo ready to apply their passion for solutions in support of your business.